Germanischer Lloyd: Focused advertising at Hamburg Airport

Germanischer Lloyd takes advantage of the advertising possibilities at Hamburg Airport to place both eye-catching displays as well as campaign motifs in so-called light boxes. We expect a high degree of target group contact, in particular around the time of the international exhibitions which are of relevance to our company. We continue to build on focused advertising at the airport, since experience shows that we are well perceived there and so far, in connection with our fields of business, have no competing advertising to contend with.

(Andreas Martens, Director Marketing, Germanischer Lloyd, one of the world’s leading classification companies)

Display cabinet, floor area, Pier

Interesting ships’ models invite passers-by to linger by the display cabinet, while also representing the business activities and productivity of Germanischer Lloyd.

Colorama, south pier

By booking the eye-catching Colorama at the south end of the Pier, Germanischer Lloyd is able to insert itself into the consciousness of arriving and departing business travellers, particularly around the time of exhibitions.

Light boxes near the baggage carousels – Terminal 2

Due to the time spent waiting at the baggage carousels arriving passengers are exposed to Germanischer Lloyd’s message on the 6 double-sided illuminated areas for a particularly long, intensive period.

Coloramas - Terminal 2, Arrivals

Following this, on the way to the exit from the security zone, Germanischer Lloyd once again reaches business travellers.

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