Europcar: A successful partnership for over 17 years
Europcar Autovermietung GmbH views Hamburg Airport both as a prestigious, well-known location and a special POS in Germany since its headquarters in Germany are located in direct proximity to the airport in the city’s Langenhorn district. The high frequency of travel on the part of its management means that they frequently pass through the airport. The airport is becoming more and more of a modern event centre, a successful mix of mobility, service, shopping facilities and a target group-oriented fresh catering concept. We are looking forward to the new airport world with its direct train connection; the new “Airport Plaza” shopping mall and the new 3 star SAS Radisson Hotel in the near future!
Special area “Giant table football”, Terminal 2 - Arrivals
This special form of advertising, designed to accompany the Football World Cup in 2006, with Hamburg as one of the venues, made for enthusiastic players over a period of 12 months.
Special wall areas, interior of a passenger pier
With its exclusive booking of all 17 passenger piers (both sides) at the northern and southern ends of the Pier Europcar has ensured that it has the last and/or first contact with our passengers as they enter and leave their aircraft!
Floor area Arrivals/ collection area in Terminal 2
A practical seat for ‘meeters & greeters’ and an eye-catcher for arriving passengers immediately after they leave the security zone, located directly adjacent to the Europcar counter, just a few metres away.
Floor areas, among others on the Pier
"Want-have effect!" Dream cars in branded installations, demonstrate the fantastic opportunities presented by the Europcar vehicle pool to arriving and departing passengers.
The prominent location right at the centre of the Pier together with the enormous presence of these huge, illuminated areas ensures people’s attention once they have passed through the security checkpoint.

Mega-light boxes on the Pier